3 reasons to invest in marketing on social networks

Web 2.0 has created a participatory user profile, both in power and in the opinion of online content production. The many social networks like Facebook, Twitter, blogs and even YouTube itself, are proof that browsers "voiceless", different from traditional media such as television and radio.


Therefore, to work your online image or even sell their products and services - personal or corporate - social networks are an important market to be exploited by marketing. We list three reasons to look professionally to social networks:

1 - Identify and understand your target audience

With the statistics provided by various online tools such as Google Analytics, you can understand in detail - such as gender, language, location and interests - the public of their social networks, like Facebook fan pages or blog readers.

In traditional media, advertising and marketing campaigns are much more generic and comprehensive, made to reach the masses. Therefore, in social networks, it is much easier and effective thinking in marketing campaigns (or even posts and messages) directed at your target audience.

2 - Increased engagement of the message

Social networks are spaces of constant interactions. The contents are shared by friends, acquaintances or friends of friends. Thus, the feeling of "closeness" lends credibility to the messages disseminated.

This new feature is quite different from traditional advertising, where companies want to convince the public to buy a product in a very formal and somewhat personal relationship.

Therefore, companies and people with professional profile, worried about an online positioning, can join this "hall of closeness" with users. It is important, for instance, allow direct contact and create targeted messages.

So you pick up the market and offers content that its users will replicate, increasing the engagement of your message.

3 - Reduced Cost

To collaborate with the two issues listed above, another great advantage of their position in social networks, through digital marketing is the low cost of this process.

The vast majority of the target audience and monitoring of social networks analysis tools are free. Also the production of content can be done by yourself. Just commitment and dedication.

Even if you want to invest in a team of producers and designers, the values ​​do not compare to the investments made in marketing in traditional media such as television, for example.

The success of your digital marketing job will depend on how able to analyze data from your audience and message that will provide them. Remember that social networks are usually not "compromises" between users and brands. If users like simply recommend. Is the new "word-of-mouth" in higher dimensions.

Author: Anthony Netto